Does ChatGPT know your dive center? A five-minute check

Most dive center owners have never asked an AI assistant about their own business. It takes five minutes and tells you more than a month of Google Analytics.

The three questions

Open ChatGPT, Claude or Gemini and ask, in your own words:

1. “I want to do my Open Water course in [your town]. Who should I book with?” — the discovery question. Does your shop appear at all? In what position? What does the assistant say about you, and is it true?
2. “How much does [your shop name] charge for [your most popular course]?” — the readability question. If the assistant answers with a number, it found your prices. If it says “prices aren’t listed” or quotes last year’s rate, that’s the gap.
3. “Can I book a dive with [your shop name] for next Tuesday?” — the booking question. Today, most assistants will tell the customer to email you or visit your site. The ones that can say “yes, there are two spots, shall I hold them?” are the ones that will win the next few years.

What the answers mean

If you’re missing from question one, the assistant has no reliable source for your shop. Usually the cause is that your site is a set of images and PDFs, or that the information exists but in a format machines can’t parse — a price list as a photo, a schedule inside an accordion that only opens on click.

If question two returns a wrong price, your site is being read, but the data is stale or ambiguous. This is the more dangerous case: an assistant confidently quoting last season’s prices is worse than silence, because the customer arrives with the wrong expectation.

If question three returns “contact them”, you have no live availability an agent can read. That’s true of most dive centers today, so it isn’t a failing yet. It will be.

What to fix first

In order:

1. Put every price and schedule in plain text on a page of its own, not in a PDF or an image.
2. Add structured data (schema.org LocalBusiness, Course, Offer) so the numbers are unambiguous to machines.
3. Publish a short llms.txt file at the root of your site that tells assistants where the essentials live.
4. Connect your booking system so availability is published as it changes.

The first three are what every Terasano build includes. The fourth depends on your booking system; the Performance plan adds bookings an agent can complete. If you’d rather not check by hand, request a gap report and we’ll run the questions for you.