Pricing
Prices on the page, not in a call.
Two parts, always: a one-time build that gets you live, and a monthly plan that keeps you the answer. Every price below is the price. Founding clients get pilot pricing, labelled as such on the invoice.
The build
A fixed price to move your existing site onto the new one, sized by how much you publish. Migration is included — you review, you don't write. Paid in three parts: deposit, launch, and 30 days after.
A single shop with its main courses, fun dives, a few dive sites and the practical pages.
- Up to about 15 pages, migrated from your current site
- Course, dive-site and shop pages on the Terasano template
- Structured data, llms.txt and sitemap on every page
- Your booking system embedded and tested
- Launch on your own domain
A busy centre with the full PADI ladder, day trips or safaris, a team page and a blog worth keeping.
- Up to about 34 pages, migrated from your current site
- Everything in Small
- Trips and events, staff and equipment pages
- Existing blog or news posts migrated and structured
- FAQ pages written for assistants to quote
Multi-location operators, liveaboards, or shops that publish in more than one language from day one.
- Up to about 46 pages, migrated from your current site
- Everything in Medium
- Multiple locations with their own structured data
- One extra language included in the build
- Liveaboard, resort or package pages
The plan
What happens after launch. Every plan keeps the site fast, safe and current; the higher plans add the work that gets you found and booked more often.
Your site stays fast, safe and correct.
You mostly want the site to keep working and stay accurate without thinking about it.
- Hosting on Cloudflare's network, security and daily backups
- Booking embed kept working through vendor changes
- Edits by chat, fair use: tell us what changed, approve, live
- Structured data and llms.txt kept to current standards
- Uptime and performance monitoring
Know where you show up, and show up more.
You want to see what Google and AI assistants say about you, and give them more to say.
- Everything in Essential
- Monthly AI visibility report: what Google and assistants see, and which agents visited
- One new page or article a month, written for people and quotable by assistants
- Review requests sent after every dive, published where agents can verify them
- Works from day one, no system access needed
Less admin, more repeat guests.
You want the paperwork to happen before guests arrive, past guests to come back, and agents to book directly.
- Everything in Growth
- Guest paperwork portal: medical, waiver and certification check before arrival, with a clearance dashboard
- Re-engagement campaigns to past guests
- Agent gateway: bookings an assistant can complete through your booking system
- One extra language kept in sync
- 30-minute onboarding checklist, optional API connection
In every build, whatever the size.
The sizes differ in how many pages we migrate and structure. What we do to each page is the same.
- Migration of every page, photo, price and schedule from your current site
- The Terasano template, tuned for dive centers, on your own domain
- Structured data, llms.txt and sitemap on every page
- Your booking system embedded and tested (FareHarbor, Bókun, PADI Adventures)
- Redirects from your old page addresses, so nothing already known about you is lost
- Fast, static pages on Cloudflare's network; mobile first
- A review round before launch, and the old site kept up until the switch
How you pay
Builds are paid in three parts: a deposit to start, a payment at launch, and the balance 30 days after. Instalments split the price; they are not a discount. Plans are billed monthly, or annually at 10–15% off. There are no seasonal pauses — an assistant that finds your site offline in the off-season stops recommending it in the on-season.
Extras
Additional languages are $19 a month each, kept in sync with your main site. Extra content beyond the monthly piece is priced per item. Design, photography or advertising work is quoted as a one-off Studio project so it never inflates your monthly plan.
Does it pay for itself?
Online travel agencies keep 20–30% of every booking they send you. One $500 course booked directly instead of through an OTA covers the Growth plan for a month. Two cover Performance.
Where the prices sit
Deliberately inside the band dive centers already pay for software — below a typical booking system, above a domain and hosting. You should be able to add Terasano without adding a line to your budget discussion.
Questions people ask
- Do I keep my domain and my content?
- Yes. Your domain stays yours and points at the new site when you say so. Every page, photo, price and schedule from your current site is migrated; you review the result, you don't rewrite it.
- What happens to my old website?
- It stays live until launch day. We switch your domain over once you've approved the new site, and redirect old page addresses so nothing that Google or an assistant already knows about you goes missing.
- How long does it take?
- The gap report arrives within a few days of you sending your address. A build typically takes a few weeks from go-ahead to launch, depending on size and how quickly you review. You'll get a date with the quote.
- Can I pay the build in instalments?
- Yes, in three parts: a deposit to start, a payment at launch, and the balance 30 days after. Instalments are how we split the price, not a discount — the price is the price.
- Do I need a monthly plan?
- Yes. Every site needs somewhere to live and someone to keep its structured data current — that's Essential. Growth and Performance add the work that gets you found and booked more often. Change plans monthly.
- Is there an annual discount?
- Pay a year up front and save 10–15%. There are no seasonal pauses: an assistant that finds your site offline in the off-season stops recommending it in the on-season.
- Is there a PADI member price?
- Ask us. We built Terasano for PADI centres specifically, and founding clients get pilot pricing that is labelled as such on the invoice.
- What about other languages?
- Each extra language is $19 a month, kept in sync with your main site. The Large build and the Performance plan each include one extra language.